Hankook TV · YTN Live — Advertising Creative Specifications
Effective September 2026. Questions: Melody Hong, 1-323-692-2170.
1. Pre-roll Video (30s / 15s)
Your spot plays immediately before the YTN live feed on tvhankook.com and in the Hankook TV app (iOS/Android). The feed is 1080p H.264 at 30 fps, so matching these specs keeps picture and loudness seamless at the transition.
| Duration | Exactly 30.00 s (15.00 s cut-down welcome). Content starts on the first frame — no slate, countdown, or black at head/tail. |
|---|---|
| Container | MP4 (H.264 video + AAC audio), under 500 MB. One file per spot. |
| Video | 1920×1080, 16:9, progressive, 30 fps (29.97 accepted). H.264 High Profile, Level 4.0–4.1, 8–12 Mbps. Rec.709 color, 4:2:0 8-bit. Full frame — no letterbox or pillarbox, no interlacing. |
| Audio | AAC-LC stereo, 48 kHz, 192 kbps or higher. Loudness −24 LKFS (±2 LU) per ATSC A/85 (CALM Act); true peak −2 dBTP max. |
| On-screen text | Required. Advertiser name, phone number, and key message must appear as on-screen text/captions. Browsers and phones frequently start pre-roll muted, so the spot must work without sound. |
| Legibility | Most viewers watch on phones. Minimum text height 40 px at 1080p. Keep all text and logos inside the inner 90% of the frame (5% margin on every edge). Phone number and logo on screen for the final 5 seconds or longer. |
| Disclaimers | Any legal or disclaimer text must be readable for at least 3 seconds. |
| Rights | Advertiser is responsible for clearing all music, images, footage, and talent rights. |
| File name | Advertiser_30s_v1_YYYYMMDD.mp4 (example: TIMEClinic_30s_v1_20260905.mp4) |
| Delivery | Google Drive, Dropbox, or WeTransfer link sent to the ad department. Please allow 2 business days before the start date for QC. |
2. Display Banners (optional package)
| Slot A — Player sidebar (desktop) | 300×600 px |
|---|---|
| Slot B — Below player (desktop) | 970×250 px |
| Slot B — Below player (mobile) | 320×100 px |
| Format | JPG or PNG, RGB, 150 KB or less each. Static (no animation). Supply the click-through URL with the files. |
Banners rotate with up to three advertisers per slot and appear on the Live, Schedule, and Archive pages.
3. Quick checklist
- 30.00 s, MP4, 1920×1080, 30 fps, H.264 High
- AAC 48 kHz, −24 LKFS, −2 dBTP
- Name, phone, message as on-screen text; 5% safe margins; 40 px minimum text
- No black or slate at head/tail
- Optional: 15 s version, 300×600 / 970×250 / 320×100 banners + click URL
한글 요약
30초(또는 15초) MP4, 1920×1080 · 30fps · H.264 High, 오디오 AAC 48kHz · 음량 −24 LKFS · 트루피크 −2 dBTP. 앞뒤 검은 화면 없이 첫 프레임부터 시작. 업체명·전화·핵심 메시지는 반드시 화면 자막으로(음소거 자동재생 대비), 글자 40px 이상, 화면 가장자리 5% 안쪽, 전화·로고는 마지막 5초 이상 유지. 음악·이미지 저작권은 광고주 책임. 배너(선택): 300×600 · 970×250 · 320×100, JPG/PNG 150KB 이하, 클릭 주소 함께 전달. 파일은 구글드라이브·WeTransfer 링크로 광고국(Melody Hong, 1-323-692-2170)에 보내주시고, 시작일 2영업일 전까지 부탁드립니다.
